The DA of your website is a combination of link metrics and other ranking signals associated with your domain. Moz replaced their Open Site Explorer with a new tool called Link Explorer which can still be used as a domain authority checker, like our tool above. Among those tools is Link Explorer which enables marketers, website owners, and SEO experts to check their DA and thus predict the domain’s ranking potential within search engines based on an algorithmic combination of all known link metrics. So, just how important is your website’s ranking, and how is it calculated? Domain Authority (DA) was originally a term coined by the popular SEO industry blog Moz, which later released its own set of tools to help marketers learn more about SEO, and in-turn, perform their jobs to a higher standard. One of these factors is your domain authority. Google considers more than 200 ranking factors within its algorithm to determine where to rank your website among your competitors.
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